Is this what your digital marketing strategy looks like?
If you didn’t begin with an analysis of who your customer is and how that customer likes to connect, then the above picture is exactly what your digital marketing plan looks like. The question is: which one of these men represents your customer in relation to how you are engaging him or her? Are you the giant, making sure that your message reaches every single person on a specific platform and wasting your budget by connecting with people that would never purchase or use your product? Or is your audience the smaller gentleman who most likely can’t hear what you’re saying, is far removed from even connecting with your business and may even be doing your brand some harm.
Six Minutes has an excellent template to help sort out the distinct characteristics of a core audience.